There comes a point in every startup’s growth when the founding team has to shift from MVP mode to growth mode quickly. A chief marketing officer (CMO) can make a big difference in terms of customer acquisition and strategic marketing
But how do you know it’s finally time to bring in C-level marketing talent? And is it necessary to hire a CMO, or can a founder assume that role?
To find out, we asked a panel of successful entrepreneurs to share their insights. Here’s what they had to say: Read more…
1. When You Need to Put Your Product First
Via: Mashable: Business