Companies focused on tech and mobile know the value of the Latin American audience — or at least they should. In 2013, consumers in Latin America spent an average of 10 hours per month on social networking sites, and five of the world’s top 10 most socially engaged online markets are now located in LatAm.
Overall Internet usage is also exploding in the region, as well as the prevalence of smartphones — estimates from earlier this year gauge that there are 140 to 200 million smartphones in Latin America.
And brands are sitting up and taking notice. Over the past couple of years, huge tech companies, social networking sites and mobile apps, such as Pinterest, Shazam, Waze and Airbnb, have announced expansion efforts, targeted ad campaigns, Spanish-language services and more, specifically appealing to the Latin American market. …
Via: Mashable: Business