This article is part of SWOT Team, a new series on Mashable that features insights from leaders in marketing, brand-building and public relations.
We often hear that success in social media lies in empowering consumers to create content about your brand.
But as marketers, we typically view giving up control as incredibly risky. What if someone says something bad about my brand? How will we recover from that?
Fortunately, you don’t have to go all in and risk the farm on day one. From working with hundreds of retailers at …
Via: Mashable: Marketing