30-second hunger PSA puts clever twist on viral recipe videos


To make a recipe, you need ingredients. But what happens when the refrigerator is empty and the cabinets are vacant?

For 48.1 million Americans, just keeping food on the table is a struggle that leads to rumbling stomachs. And, as one new PSA shows, hunger and food insecurity often begin with an empty plate.

Riffing off the format of those viral recipe videos that plague your Facebook feed, hunger nonprofit …

More about Advertising, Psa, Poverty, Hunger, and Social Good …read more

Via: Mashable: Advertising

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