When you’re running a startup, it’s easy to get bogged down working on your product. Adding a killer feature, managing customer support — it all requires a lot of attention.
But if you don’t give your marketing site the love it needs, your startup will never gain traction with customers and grow to the next level. When it comes to designing your startup’s marketing site, no aspect has more of an impact than your copy — i.e. the message you use to connect with visitors and convert them into buyers.
Below, take a look at five simple yet powerful startup copywriting techniques to build early (and lasting) traction with customers. Read more…
Via: Mashable: Business