Airbnb ad touts new anti-discrimination pledge

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Airbnb wants to remind everyone that it takes discrimination very seriously.

The home rental service is launching a flashy new ad campaign to show off its anti-prejudice efforts after a series of reports alleging racism among its hosts caused the company a public relations headache.

The 75-second ad involves a montage of ultra-zoomed faces of a diverse range of people sliding like a kaleidoscope into one another as diversity-affirming text flashes sporadically across the screen.

The commercial’s title, “Accept,” is meant to be a play on the pink confirmation button for bookings on the site, which is featured in the closing shot. …

More about Airbnb, Business, and Advertising …read more

Via: Mashable: Advertising

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