Alibaba smashes its own $14.3 billion record in 15 hours, making it the biggest Singles’ Day sales ever

UPDATE: Nov. 11, 2016, 3:54 p.m. SGT Alibaba has broken last year’s sales record for Singles’ Day.

China’s biggest e-commerce player announced on Friday at 3:20 p.m. that it passed last year’s incredible $14.3 billion sales day already.

Image: alibaba

For perspective, America’s Cyber Monday sales only netted $2.68 billion last year.

Black Friday saw a further $4.45 billion spent.

The biggest shopping bonanza in China — and in the world, really — started at midnight across Alibaba’s online stores such as Taobao and Tmall.

Alibaba threw a …

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Via: Mashable: Business

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