Amazon wants to get kids reading through an app that looks like texting

Amazon has a new plan to get kids reading.

The tech giant on Wednesday launched Amazon Rapids, a reading app aimed at 7-to-12-year-olds. The paid app contains hundreds of stories, all told in dialogue animated to look like text messages.

The interactive app allows readers to swipe back and forth through dialogue, prompting each new message to appear on the screen. Until the reader prompts the next message to appear, the character who speaks next will even look like they’re typing, with the three dots familiar to anyone with iMessage.

The Amazon Rapids app.

The Amazon Rapids app.

Image: amazon

“The stories are through the lens of characters chatting with each other, one message at a time,” Michael Robinson, director of consumer products for Amazon Education, told Mashable. …

More about Reading, Apps, Education, Books, and Amazon Rapids …read more

Via: Mashable: Business

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