American Apparel turns Canadian after sale to activewear brand

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American Apparel is about to become a bit less American.

Canadian clothing maker Gildan Activewear said Tuesday that it would buy the rights to the beleaguered California-based company’s brand after placing the winning bid in a bankruptcy auction. The final buying price was $88 million.

The sale includes all of American Apparel’s intellectual property — the name, logo and any other trademarks — along with certain pieces of manufacturing equipment. The company’s more than 100 brick-and-mortar stores were not part of the deal. …

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Via: Mashable: Advertising

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