Apple celebrates the march of technology in grandiose new ad

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Apple is introducing the latest iteration of its MacBook Pro with a history lesson.

The Cupertino company’s new, high concept ad campaign traces the thread of human innovation from the advent of the wheel to the first locomotive all the way through drones and robots.

That progress is juxtaposed with a miles-long symbolic chain of lightbulbs that explodes in a visual reminiscent of falling dominos.

The campaign seems to be a bid to reinforce Apple’s forward-thinking spirit as some Wall Street investors and critics worry that Apple’s product pipeline is …

More about Macbook Pro, Apple, Business, and Advertising …read more

Via: Mashable: Advertising

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