April the giraffe’s unborn baby is a cash giraffe

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April the giraffe’s overdue baby bump is turning into the Super Bowl of giraffe pregnancies.

For the past five weeks, more than 80 million people have watched a YouTube livestream as April’s unborn calf takes its sweet time in her womb.

Now, Animal Adventure Park, the upstate New York zoo where the animal lives, is in the market for an advertiser, TMZ reports.

And with April’s newfound celebrity status, that spot is worth big money.

The stream’s original sponsor, Mazuri Exotic Animal Nutrition, locked down the rights for peanuts—or you know, whatever giraffes eat—back when everyone thought the baby would just be a one-and-done deal. The zoo asked only that the company keep the animal fed in return for the advertising space in the livestream description. …

More about April The Giraffe, Business, and Advertising …read more

Via: Mashable: Advertising

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