LOS ANGELES — AT&T wants TV viewers to “snack on Fullscreen.”
The telecommunications giant announced Friday that it is taking Fullscreen’s digital influencers and scripted originals to AUDIENCE Network, a channel available to DIRECTV and U-verse subscribers.
The move underscore’s AT&T’s efforts to boost the public awareness of Fullscreen creators, as well as attract subscribers to Fullscreen’s SVOD service.
The programming, which begins July 9, is a hour-long programming block on Saturdays. New eight to 10 minute segments will air on Monday, Wednesday and Friday afternoons.
SEE ALSO: …