Bath & Body Works reissues iconic scents so you can relive middle school

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Hang on to your body glitter, because the ’90s are alive and well. (In your shower, anyway.)

Remember the good old days, when everyone passed notes on looseleaf paper spritzed with Cucumber Melon-scented spray for a personal touch? Thanks to Bath and Body Works (and sensory memory), you can soon relive some of your youth. The retailer is re-releasing some of its most iconic scents.

The reissue is part of its #FlashbackFragrance campaign, which includes six memorable fragrances: Cucumber Melon, Juniper Breeze, Pearberry, Plumeria, Country Apple and White Tea and Ginger. The scents will be available as shower gel, body lotion, body cream and fragrance mist, which leaves us wondering what the antibacterial soap did to be excluded from this rare opportunity …

More about Beauty, 90s, Hair, Nostalgia, and Marketing …read more

Via: Mashable: Marketing

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