Birchbox launches its first product line

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Into the Gloss’s Glossier and Michelle Phan’s Ipsy and Em aren’t the only hot beauty brands born on the Interwebs.

Starting today, Birchbox will follow suit, hoping to get a hold of the multi-billion dollar beauty business. The company, which has been sending tailored subscription boxes since 2010, will begin selling their first ever line of beauty products starting today. The entire line was fully conceptualized and developed by Birchbox

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Via: Mashable: Marketing

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