BMW’s Super Bowl ad takes us back to a time when nobody ‘got’ the Internet


A new Super Bowl ad for BMW flashes back to a time before memes and Twitter — back when everyone was just started to wrap their heads around the concept of the world wide web. In the clip from 1994, Katie Couric and Bryant Gumbel are trying to explain what the Internet is; the “@” symbol proves particularly confusing

The campaign for the BMW i3, an all-electric vehicle primarily composed of carbon fiber, pokes fun at the clumsy way we adapt to new technology.

More about Advertising, Cars, Katie Couric, Super Bowl, and Viral Video …read more

Via: Mashable: Advertising

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