Budweiser mocks your pretentious craft beer in second Super Bowl commercial

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Budweiser is trading its cute puppies for the tough-guy disdain for craft and imported beers that has become a hallmark of its advertising this Super Bowl.

Now, instead of befriending puppies, the brand’s signature Clydesdale horses — which the commercial reminds you are “not ponies” — look fierce and powerful as they gallop at a full sprint.

An ominous pounding soundtrack amps up the energy level as an old man at a bar flicks a lemon off of his beer — Budweisers are “not fruit cups” — and heavy machinery makes it clear that the AB-InBev brand is trying to set itself apart from smaller craft competitors.

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Via: Mashable: Advertising

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