‘Call of Duty’ slammed for fake terrorist PR stunt in Singapore

Screen-shot-2015-10-01-at-11.24.55-am
Feed-fb

In a misfired PR stunt Wednesday, the official Call of Duty Twitter account sent out a string of 20 supposedly “live” tweets to 2.8 million followers reporting ­a fictional terrorist attack in Singapore.

To make the War of the Worlds-style farce more convincing, it switched its username and avatar on its verified Twitter account, and changed its background image to read “Current Events Aggregate” with the tagline “We bring you real news.” These have since been switched back to the original Call of Duty images and username.

See also: …

More about Singapore, Call Of Duty, Marketing, Gaming, and Social Media …read more

Via: Mashable: Gaming

Be first to comment


− three = 6