Cam Newton’s mom reads a passage from ‘Watership Down’ in new Under Armour ad

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Despite a virtually spotless record of off-field poise, Cam Newton’s career has been a near-constant source of manufactured controversy — much of it perceived as racially motivated.

Under Armour dramatizes the Carolina Panthers quarterback’s struggle with celebrity, as well as other obstacles, in a spooky new commercial in which Newton outruns unknown dangers lurking in a dark forest.

A menacing drum beat, a cacophony of off-camera growls and a powerful voiceover excerpted from rabbit adventure novel Watership Down — narrated by Cam’s mother Jackie Newton — stoke the intensity of the 80-second spot. …

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Via: Mashable: Advertising

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