Can the ClassPass model actually work? Well, the CEO just stepped down, so…

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On arrival, ClassPass took the fitness world—and the tech world—by storm, when it debuted its subscription service for boutique fitness classes. These days its model is less certain, especially now that its founding champion just stepped down.

CEO Payal Kadakia co-founded ClassPass in 2013, with a deal that let subscribers pay one fee to attend as many yoga classes, spin classes, and barre classes as they liked. Co-founder Mary Biggins even went on to apply that model to MealPal (formerly MealPass), which offers a similar deal for workday lunches.

In the years since, ClassPass has had to up its prices and do away with its unlimited plan to stay afloat. Where it once offered unlimited classes for $99 a month, it now charges $135 for 10 classes a month. …

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Via: Mashable: Business

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