Canon’s Marketing Strategy: Capture Moments That Count


Canon knows that in the digital age, you probably already have a camera — and it’s in your smartphone. But now, the company that made its name as a legacy camera brand by marketing photography equipment designed to capture magazine-cover quality images is reaching out to its online consumer base with a fresh emphasis on creation

The company’s message is this: You can do better than “good enough” in your creative work, no matter where it’s bound. And Canon is inviting its users to show the world just what that means

We spoke with Canon about how the brand, founded in 1937, stays relevant in the digital era. …

More about Marketing, Canon, Supported, and Madvertising …read more

Via: Mashable: Marketing

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