Chirpify Lets Consumers Make Purchases With Hashtags

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Chirpify, the startup that lets you buy and sell products via tweets and posts is announcing a new type of hashtag Thursday, allowing consumers to make purchases just by clicking what it’s dubbing “action tags.”

The Portland, Ore., company wants to turn hashtags like #buy or #donate into URLs, and reprogram the second screen audience to use their social accounts to acquire the products they see on television.

“We wanted a way to enable advertisers and their consumers to convert in the moment on their mobile device, no matter what they were doing,” explains Chirpify CEO Chris Teso. Read more…

More about Facebook, Twitter, Smartphone, Nielsen, and Consumers …read more

Via: Mashable: Advertising

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