Cinnabon apologizes for tasteless Carrie Fisher tweet

Despite abundant evidence that it’s a terrible idea, brands continue to tweet inane things after beloved celebrities die.

Cinnabon offered up a particularly egregious example of this practice when it tweeted shortly after Carrie Fisher’s death on Tuesday that the actress will “always have the best buns in the galaxy.”

The tasteless attempt at a product-integrated Star Wars reference naturally fell flat among Twitter users, and the brand deleted the tweet and issued an apology hours later.

In its statement, the pastry brand insisted the sentiment was genuine but conceded that the company “shouldn’t have posted it.” …

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Via: Mashable: Advertising

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