Climate change activist takes aim at the ‘most irresponsible companies in the world’


Three years ago, environmentalist Bill McKibben wrote an article for Rolling Stone that catapulted the divestment movement into popular conversation. But it was a fairly subtle article, slightly hidden in the magazine’s glossy pages

It didn’t even earn a cover photo, McKibben recalls. That spot went to Justin Bieber.

But, he said, it soon became the most shared article in Rolling Stone’s history. The piece’s popularity was a moment that helped start the global movement of fossil fuel divestment. And that movement has gained quick support, much to McKibben’s surprise.

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Via: Mashable: Business

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