Shane Snow and his company are having a minor identity crisis.
Three years ago, Snow (above left) and two cofounders launched Contently, an online marketplace to connect freelance writers with brands. Snow, who was a freelancer himself, and his team wanted to make it easier for writers to find gigs and help both parties tell better stories
Since then, Contently has launched tools to help writers showcase their work, introduced its own print magazine and now has 30,000 freelancers on its network. But increasingly its business lies elsewhere
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“We started as a marketplace to connect journalists to anyone who wanted to hire them,” Snow, Contently’s chief creative officer, told Mashable in a recent interview. “The way it evolved is a lot of our customers were these brands and as more and more corporations came to us, they needed more than just the connection; they needed workflow tools.” …
Via: Mashable: Business