Don’t get caught out by Uber’s surge pricing this New Year’s Eve


It’s New Year’s Eve, so it’s time to indulge in some yearly traditions. Champagne at midnight, a few spectacular fireworks, and of course, Uber surge pricing.

One of its more hated features, Uber has said it uses surge pricing — when prices can double or even triple — to encourage more drivers to get on the roadA 2015 report in investigative journalism outlet ProPublica, however, found the increase in prices does not necessarily lead to an increase in drivers

“What happens during a surge is, it just kills demand,” researcher Christo Wilson said. “So the drivers actually drive away from the surge.” In response, Uber said its internal studies show the opposite occurs. …

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Via: Mashable: Apps & Software

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