Dove Redefines ‘Dad’ in Emotion-Punching Father’s Day Ad

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[youtube http://www.youtube.com/watch?v=7Jpb2_YdxYM]

Dove is hoping its newest ad will spotlight the unsung heroes of the family — fathers

Released just in time for Father’s Day, the one-minute spot features 27 priceless and fleeting moments of fatherhood, from the father-daughter dance at a wedding to fixing car troubles to piggy back rides

While the sweet ad will likely leave you misty-eyed, it also highlights what Dove believes is the unfair portrayal of fathers in the media. In a recent survey conducted with 1,000 fathers, Dove Men+Care asked what qualities best described TV dads (think Ward Cleaver or Phil Dunphy). The most popular answers included “disconnected,” “bumbling” and “incompetent.” …

More about Viral Videos, Ads, Father S Day, Dads, and Dove …read more

Via: Mashable: Advertising

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