Dutch Airline Sparks Anger Over World Cup Tweet


Welcome to the latest episode of stupid brand tweets, World Cup edition.

Sunday’s social media gaffe comes to us courtesy of The Netherlands’ Royal Dutch Airlines, also known as KLM. The airline felt the need to kick Mexican fans when they were down, posting a racially insensitive tweet soon after the Dutch World Cup squad stormed from behind in the final minutes of its match against Mexico to knock them from the tournament

It’s Adios Amigo to @KLM‘s Adios Amigos tweet. The company has now deleted it pic.twitter.com/9KsEsNBKGe

— Danny Sullivan (@dannysullivan) June 29, 2014

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Via: Mashable: Marketing

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