Eminem-inspired Facebook responses a winner for supermarket

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A tongue-in-cheek Eminem-inspired Facebook reply by Woolworths has won the supermarket giant glowing praise and pledges of loyalty from shoppers.

In another example of how brands can use humour when talking to their customers on social media, Woolworths was responding to a viral post about spaghetti from Facebook user Jamie McGloin on Monday. McGloin had posted a photo of himself on the Woolworths Facebook page along with a story about purchasing spaghetti that used the lyrics of “Lose Yourself,” a rap song by Eminem, which features in the move 8 Mile.

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Via: Mashable: Marketing

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