Facebook decides vertical videos are cool again, expands them in your mobile news feed


First autoplay sound, now vertical video — the world’s largest social network is recasting how video should be consumed on its own platforms.

Facebook will now more completely display a vertically-formatted video in the news feeds of iOS and Android users, Marketing Land reported. Instead of cropping them into squares (1:1), vertical videos will appear in a 2:3 ratio. The update applies to uploaded videos, ads and live broadcasts.

According to Facebook, the change is what users want. “We know that people enjoy more immersive experiences on Facebook, so we’re starting to display a larger portion of each vertical video in News Feed on mobile,” a Facebook spokesperson wrote in an email to Marketing Land.

More about Business, Advertising, Media, Facebook Live, and Facebook Video …read more

Via: Mashable: Advertising

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