Facebook Flip-Flops on Messenger After WhatsApp Acquisition


It was just four months ago that Facebook updated its standalone messaging app, Messenger, with the goal of making the user experience more like texting

That task appears to be easier said than done. Facebook’s $19 billion acquisition of messaging app WhatsApp on Wednesday effectively confirmed that Messenger didn’t live up to the task, at least not outside the U.S

With the acquisition, Facebook has started preaching a very different strategy for Messenger than was outlined just four months ago

With the …

More about Acquisition, Facebook, Messenger, Whatsapp, and Social Media …read more

Via: Mashable: Apps & Software

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