Facebook is cracking down on ‘overly promotional’ posts from brands


Facebook announced that it intends to crack down on “promotional content” from brands, citing feedback on Friday from users who complained about too much hucksterism in their News Feeds.

Such content was showing up in the form of status updates from brands that consumers had Liked at one time or another. Starting in January, updates with a promotional bent won’t show up in users’ News Feeds as much, thanks to an algorithm tweak

Facebook defines “promotion” in three ways:

  1. Posts that solely push people to buy a product or install an app

  2. Posts that push people to enter promotions and sweepstakes with no real context

  3. Posts that reuse the exact same content from ads …

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Via: Mashable: Advertising

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