Facebook is experimenting with commercial breaks during live videos

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Facebook’s livestreaming feature may soon start to look more like television — commercial breaks and all.

The social network confirmed Tuesday that it is testing a new ad format in which sponsored videos can be inserted into Facebook Live streams in what are essentially 15-second commercial breaks.

“We’re running a small test where a group of publishers have the option to insert a short ad break in their Facebook Live videos,” the company said in a statement.

Facebook has …

More about Facebook Live, Facebook, Business, and Advertising …read more

Via: Mashable: Advertising

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