Facebook stops insurer from setting rates based on profiles

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Facebook has prevented one of the UK’s biggest insurance companies from using the social media platform to analyse the personalities of car owners and set insurance rates.

In a statement to Mashable, Facebook said:

A fresh scheme from Admiral Insurance and aimed at first-time car owners offered to analyse their Facebook profile via an app “to help us get a better understanding of the type of driver you are”. Facebook has since disabled the app.

If the personality traits match those linked to safe, careful driving, participants could receive a discount up to 15 percent a year on their car insurance. …

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Via: Mashable: Tech

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