Facebook sued over ads based on racial preference


A class-action lawsuit is accusing Facebook of breaking housing and job ad discrimination laws.

A Pro Publica investigation last week revealed that the social network lets marketers exclude users by “ethnic affinity.” The lawsuit, first reported by Business Insider, alleges that such targeting tools are a breach of federal housing and civil right laws.

The law states that advertisements can’t show obvious preference to specific groups of home or job-seekers.

Facebook has argued that its “ethnic affinity” tag doesn’t count as an actual identity trait — since it only judges whether or not people tend to favor a certain race. The company doesn’t actually ask its users to state their race. …

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Via: Mashable: Advertising

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