Facebook’s not alone: Twitter admits to overcharging advertisers


On the heels of several embarrassing metric error disclosures from Facebook, Twitter is taking its own shot at the advertiser apology routine.

The social network admitted to a bug in the most recent update to its Android app that caused it to overcharge advertisers throughout much of the past month.

Twitter apparently divulged the issue to advertisers earlier this week but only fessed up publicly after Business Insider broke the story late Thursday.

According to Business Insider‘s source, the mistake inflated video campaign metrics by as much as 35 percent, and Twitter has already offered refunds. …

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Via: Mashable: Advertising

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