Five years later, NBA star’s viral ad set to become a feature film

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You’ve seen the “Uncle Drew” commercials. But are you ready for the movie?

Because that’s about to happen. So continues the unlikely rise of a concept that was never even intended to be a broadcast ad in the first place.

“Uncle Drew,” for the uninitiated, is the advertising alter ego of Cleveland Cavaliers point guard Kyrie Irving. Irving dons old clothes and heaps on tons of makeup to transform into Uncle Drew, an old geezer who breaks ankles and dunks on flummoxed pickup hoopers at the park. (Oh, and Uncle Drew wants you to drink Pepsi.)

Uncle Drew made his debut back in May 2012, when a five-minute short film of Irving-dressed-as-Drew became an immediate online sensation. In that original spot, Drew shows up at an outdoor basketball court and dominates pickup players who seem to think they are actually being schooled by an old man, not an NBA star. …

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Via: Mashable: Entertainment

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