French grocery store Monoprix parodies Amazon Go in new ad campaign

Amazon Go just got owned — in French.

Monoprix, one of France’s biggest grocery store chains, has a new ad campaign that parodies the Amazon service that promises to do away with cashiers and other pesky features of grocery shopping.

The nearly shot-for-shot video mimics Amazon’s video introducing its plans for Amazon Go stores nationwide, which will let customers grocery shop without checkout and then charge their Amazon accounts for what they take.

“Over 10 years ago, we were wondering, what would shopping look like if you could walk into a store, grab what you want and just go?” a French narrator says, translating …

More about Advertising, France, Grocery Shopping, Grocery Store, and Amazon …read more

Via: Mashable: Advertising

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