Gap Returns to TV After 4 Years

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Last month, Gap announced its “Back to Blue” campaign, a multi-platform effort spanning print, online, outdoor and, for the first time in four years, a return to TV. On Monday, Gap unveiled the two spots that herald its return to the mass medium — on Twitter.

Watch @Gap‘s new commercial before it hits TV. http://t.co/YDmPSe6Y9E It stars @BillyJoel‘s daughter @AlexaRayJoel. #BacktoBlue

— Gap (@Gap) September 15, 2013

You saw it here first! Our TV commercial featuring @DhaniHarrison is now on-air! #BacktoBlue http://t.co/nlpqJhfnqS

— Gap (@Gap) September 16, 2013

The first spot features Alexa Ray Joel, singing her father Billy Joel’s 1977 classic, “Just the Way You Are.” The second showcases Dhani Harrison, singing a song his father George Harrison wrote for the Beatles, “For You Blue.” Read more…

More about Fashion, Advertising, Gap, Business, and Marketing …read more

Via: Mashable: Advertising

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