Last month, Gap announced its “Back to Blue” campaign, a multi-platform effort spanning print, online, outdoor and, for the first time in four years, a return to TV. On Monday, Gap unveiled the two spots that herald its return to the mass medium — on Twitter.
— Gap (@Gap) September 15, 2013
— Gap (@Gap) September 16, 2013
The first spot features Alexa Ray Joel, singing her father Billy Joel’s 1977 classic, “Just the Way You Are.” The second showcases Dhani Harrison, singing a song his father George Harrison wrote for the Beatles, “For You Blue.” Read more…