GE is taking over Lena Dunham’s newsletter this week to honor women in science

Lena Dunham’s Lenny Letter is spending the week talking about the importance of women in science — thanks to a check from General Electric.

The web publication and newsletter kicked off a weeklong branded content deal — its first ever — with the industrial giant on Tuesday with a wide-ranging interview between Dunham and Beth Comstock, GE’s vice chair of business innovations.

The Girls creator asked Comstock about the state of women-focused media and marketing, hurdles and successes in her career and how GE helps women better break into technology and science. …

More about General Electric, Lena Dunham, Lenny Letter, Business, and Advertising …read more

Via: Mashable: Advertising

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