General Motors’ Brand Perception Has Fallen Off a Cliff: Report


Is the worst over for General Motors?

A new report finds that the company’s brand perception hit rock bottom in mid-April, after the news of two separate vehicle recalls became public, but has begun to make a modest rebound, according to one researcher.

YouGov’s BrandIndex polls 5,000 consumers daily online about their perception of brands. A +100 Buzz Score means a consumer has a positive view of a brand and -100 is negative. A score of zero means equal positive and negative feedback. The following chart shows GM’s declining Buzz Score since the news of its two vehicle recalls hit in February: …

More about Marketing, Gm, Business, and Recalls …read more

Via: Mashable: Marketing

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