‘Gimme Shelter’ Reinvents Movie Marketing With First Facebook Junket

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Like her transformative character in Gimme Shelter, actress Vanessa Hudgens is transforming an offscreen movie-marketing tradition — namely, the in-person press junket at which journalists interview a film’s star or cast

Instead of conducting the question-and-answer sessions at an offline venue as is typical, Hudgens fielded questions this week on the Facebook pages of four online outlets

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Via: Mashable: Entertainment

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