Google and Microsoft’s Bing have teamed up to make it harder for people in the UK to find pirated films and music and illegally stream sport events.
The tech giants have signed up to a voluntary code of practice with the British Phonographic Industry (BPI) and Motion Picture Association aimed at ensuring offending websites are demoted in their search results.
The code, described as a world’s first, means that UK netizens looking for music, film or live football content online will be guided toward legit providers instead of pirate sites. …
Via: Mashable: Tech