Google ‘can’t guarantee’ ads won’t appear by offensive content, Eric Schmidt says


Google can’t say for certain that ads placed with its various massive platforms won’t end up near an offensive video or website.

At least that’s the opinion of Eric Schmidt, chairman of Google’s parent company, Alphabet, and the most prominent public face of the search giant.

Schmidt conceded the point during an interview on Fox Business Network Thursday in response to a growing advertiser boycott against the company. More than 250 brands have pulled ads after reports that they were appearing near YouTube videos from terrorists, Nazis and other hate-mongers.


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Via: Mashable: Advertising

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