Google Is Eating Apple’s Lunch


Google’s $3.2 billion acquisition of Nest on Monday was a reminder of the company’s penchant for taking bold risks, but also illustrates the opposite point about Apple, a company that has grown increasingly risk-averse.

Apple’s biggest purchase last year was Topsy, a purveyor of Twitter-based analytics that cost the company $200 million. Google’s largest acquisition of 2013 was Waze, the Israel-based producer of real-time traffic data, which cost 5X that amount. To obtain that prize, Google had to outbid other potential suitors including — reportedly — Apple

Since Nest was created by two former Apple execs and the company’s products exhibit an elegant design aesthetic, Nest would appear to be a natural fit for Apple. However, Tony Fadell, Nest’s founder and CEO, …

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Via: Mashable: Business

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