Ads sold through Google have turned up in some pretty horrific corners of the web lately, and many big advertisers are outraged.
The search giant responded to the growing uproar among its client brands on Friday with an unusual public apology and a promise to “do a better job.”
“We’ve heard from our advertisers and agencies loud and clear that we can provide simpler, more robust ways to stop their ads from showing against controversial content,” Google U.K. managing director Ronan Harris wrote in a blog post.
Google is the biggest advertising company on the internet, and ads bought through its various platforms are spread across hundreds of thousands of websites and millions of YouTube videos. …