GoPro is launching its biggest advertising push to date one week after a disastrous quarterly report wiped out a good chunk of the company’s value.
The centerpiece of the campaign is the company’s first-ever scripted TV ad — a 30-second compilation of user-shot videos and professional footage.
SEE ALSO: Everyone is giving up on GoPro
While the strap-on camera company has aired commercials in the past, they’ve all spotlighted extreme sports feats, wildlife encounters and other adventures filmed by the company’s devoted user base.
GoPro’s most recent ad breaks from that formula and aims for a more specific message. …