Christmas commercials are probably about the last place you’d expect to see a morality tale about the ills of holiday materialism run amok.
Yet that’s the message delivered in a bold new ad from German grocery chain Edeka.
And it works surprisingly well.
Backed by a voiceover of rhyming verses, the ad follows a couple as they scramble to prepare for Christmas. Along the way, they seem to spurn their despondent kids, who only want to spend time with them.
“Still need stuff from every store. Still need to do so, so much more,” a translated version of the narrator’s poem reads. “Still need to bake the coolest cakes. Still need to trudge through the markets ’til I ache.” …