It’s only Monday, but this ad for a telecom in Thailand may be the best thing you’ll watch all week.
The spot weaves a story about kindness rewarded over the course of 30 years. While the tale could have been rendered maudlin, it instead receives a cinematic treatment that is genuinely affecting. Many commenters raved that the ad is “better than a Hollywood movie” and that it made them cry
In less than a week, the ad has garnered more than 3 million views on YouTube. Perhaps the only criticism is that the pitch for the telecom, True Corporation, is a bit jarring at the end. After all, what does the story have to do with a paid phone service? Read more…