Heart-Tugging Thai Ad Tells Epic Story in 3 Minutes

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[youtube http://www.youtube.com/watch?v=7s22HX18wDY]

It’s only Monday, but this ad for a telecom in Thailand may be the best thing you’ll watch all week.

The spot weaves a story about kindness rewarded over the course of 30 years. While the tale could have been rendered maudlin, it instead receives a cinematic treatment that is genuinely affecting. Many commenters raved that the ad is “better than a Hollywood movie” and that it made them cry

In less than a week, the ad has garnered more than 3 million views on YouTube. Perhaps the only criticism is that the pitch for the telecom, True Corporation, is a bit jarring at the end. After all, what does the story have to do with a paid phone service? Read more…

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Via: Mashable: Advertising

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