While there are a million thoughts running through the minds of college football players competing in the BCS Championship Game, there’s only one thing running through the minds of brands during the game: How to score big on social media with timely tweets.
Major sporting events that bring millions of people to their TV screens and Twitter feeds offer a great platform for brands to win popularity points on social media, as last year’s Super Bowl demonstrated.
Monday night’s BCS Championship Game between Florida State University and Auburn University was no different, and a select few brands capitalized on the magnitude of the event. …
Via: Mashable: Business