How Glossier became a beauty brand born entirely on the web

On a humid June day, we’re sitting inside Beyonce.

Well, at least the large conference room inside Glossier HQ, named after the biggest performer in the world. The name is very apropos, given that Glossier is primed to becoming the largest and most influential beauty brand for Millennials. And it’s the first to be marketed and sold solely on the Internet.

The brand is the brainchild of Emily Weiss, 31, who launched her highly addictive and engaged beauty blog, …

More about Fashion, Beauty, Into The Gloss, Glossier, and Emily Weiss …read more

Via: Mashable: Entertainment

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